An anomaly in a world of soulless, mass-produced, plastic machines. Using no computer-controlled devices, each and every motorcycle is still hand-built with gut and devotion.
It’s a stark deviation from the usual, generically manufactured 10,000 bikes made by the rest of the world every hour.
Rather, it is a motorcycle that needs a week to be lovingly crafted and purposefully engineered from start to finish. Nuts and bolts are manually twisted and adjusted to the right specifications. The golden stripe on the fuel tank is hand-painted.
Even final testing is hands-on, the old fashioned way, by personally taking the bike on a test ride. This makes each Royal Enfield a unique and personal hands-on experience. So, what you get is not just another replicable machine, but a rare, handcrafted motorcycle that has character and soul.
